Have you ever come across a content on social media that so captivated you and held your attention that you felt you just had to share it?
It might have been a video, and audio, article or even an image; and when you shared it, was it reposted by your friends, followers or even by random viewers?
If the answer is yes, then you, call dear viewer have seen a shareable content.
When people share your content on social media, they are helping your expand your brand reach and your reputation.
When you distribute content that you created online, you’re promoting it to your followers (people who follow your brand) and when they share your content, your brand becomes visible to all their connections as well.
As a result, not only are more people exposed to your brand, but your new audience are more likely to trust the information because the content was promoted by their connection (i.e. your followers).
This article will not only be an eye opener for you to what shareable content is all about (i.e. it’s importance, benefits, examples, etc.) but you’ll also be given actionable tips and guidelines that will help you create shareable content for social media.
So dear reader, if you’re struggling with creating content that captures the attention of your viewers and makes them want to share it, this article is for you.
What Is Shareable Content?
Shareable content is digital content designed to spread organically on social media and other websites.
It refers to any digital content, like a Blog post, image, video or infographic, that is designed to be easily shared organically on social media platforms and other websites.
In other words, shareable content is content that people want to share to people in their network.
It is a content that people are likely to distribute to their networks due to its interesting, valuable or engaging nature.
People share content through Social Media, emails and more.
Some examples of shareable content are: a heartwarming story with impactful visuals, a funny meme that captures a current trend, a thought provoking article with a unique perspective, an infographic with visually presented data on a trending topic or a quick and helpful tutorial video.
Benefits\Importance Of Shareable Content In Social Media Marketing
The importance of creating shareable content for social media lies in its ability to amplify your brand’s engagement, reach and impact organically.
Shareable content transforms your audience into brand advocates, which enables you to not only achieve a greater customer base and engagement, but also impact your audience in a natural and authentic way.
Other reasons include:
Increased Visibility/Improved Brand Recognition
Shareable content spreads organically as users share it with their networks, thereby reaching audiences beyond your direct followers.
Every time your business’ content is shared, whether via a shareable social media post or a forwarded Newsletter, you have the opportunity to imprint your brand in more people’s minds.
This exponential growth leads to an increase in your brand’s presence and recognition.
Builds Trust and Credibility
Shareable content acts as social proof by validating your brand and increasing its credibility; as people are more likely to trust content shared by friends or peers.
Enhanced Engagement and Expanded Exposure
Ultimately, shareable content results in expanded exposure.
When people share your content, it creates an opportunity for interaction through likes, comments and discussions.
This helps in developing a sense of community around your brand.
For example, you might be popular with a small, localized audience.
However, when a piece of content from your business is shared nationally, your reach can potentially expand dramatically from your current customer base.
Drives Traffic and Conversions
Content that resonates with your users make them explore your products, services or website; leading to increase in traffic and conversion rates.
If your shareable content exists within your website, such as a blog post or information web page, a single piece of content can drive a large volume of traffic to your site.
This gives you further opportunities to market and promote your business.
In addition, well placed calls to action with shareable content can turn viewers into customers.
Fosters Emotional Connection
Content the resonates emotionally with your audience is more likely to be shared than content that doesn’t.
Emotionally resonating content helps you build a deeper connection with your audience; and this connection makes your brand relatable and memorable.
Increased Number Of Backlinks
Backlinks to your website help improve your website authority, which in turn, can assist in your organic rankings.
This allows your content to be featured in more search results; and when you create share-worthy content, you improve the odds of your content being linked to reputable websites.
Types Of Content That Are Shared The Most
Why do we find ourselves sharing some social media posts but passing over others? Why do we immediately share a blog post we just read with our best friend but forget we even started reading another?
According to a thorough study conducted by the New York Times, there five key factors that are important in determining the likelihood that content would be shared and they are:
- Content that appeals to the reader’s\ viewer’s sense of humor.
- Content that helps people connect with each other instead of just being a sales pitch but just focusing on the brand alone.
- Content that is communicated in a straightforward, easy to understand way.
- Content that has information people feel they can trust.
- Content that has a sense of urgency.
It was discovered that people preferred sharing content centered around relationships. i.e. content that helped them define themselves to others and remain connected.
There were also a number of people in the study who had an altruistic approach to their sharing . i.e. they reposted content they thought others might find useful.
There are certain content types that perform exceptionally well on social media in terms of engagement and share counts.
Knowing the types of content and formats that perform well and identifying patterns will help you create better content for social media.
The following examples of the types of content that are shared the most:
Relevant and Relatable
A lot of shareable content are content that resonate with a specific group of people.
When your content feels relevant and relatable to a certain group\niche, they are more likely to share it with others who feel the same.
Useful
Your business can spread it’s content by offering useful information to a target audience .i.e individuals, groups or organizations who need it.
Such content could span from DIY projects around the house to tips on improving company processes, etc.
Common examples of useful content include: How-tos, Guides, Long-form Content, Listicles, etc.
Entertaining
Entertainment is all the rage in the 21st Century, especially on social media and when you provide your audience with a laugh or offer a quick snippet of amusement, your content becomes worth sharing.
Examples include: a recipe fail, a cat dancing to the latest Tik Tok dance, a mashup of the best sports clips, etc.
Visually Appealing
Humans love visuals. Do you know that the human brain processes images 60,000 times faster than text?
This is why memes, infographics and stunning images are shareable and more engaging than plain text.
As a brand owner or even as an individual, consider adding more visual elements to your blogs, Social Media posts and emails.
Value Aligned
Content that resonates with existing values inspires people to share it with others.
We see this when organizations create videos that demonstrate their alignment with a specific course or in companies that collaborate with charities through social media campaigns.
In addition, you can tap into this power by taking a stance and expressing these values.
How To Create Shareable Content On Social Media
We’ve seen this happen so many times: a social media post goes viral and spreads like wild fire across the internet.
But, the pressing question is “How do you create content that inspires people to tap, share, send or repost it?
Engaging an interesting content will help you gain a competitive advantage in the crowded social media market.
The following tips can help you create or design content your audience would want to share:
Provide original and Distinctive Content
Don’t plagiarize content from other websites. Provide value with your own unique content instead, as this will not only help you stand out from the crowd but will also entice readers to become interested followers.
Original content such as expert interviews, research studies or unique ideal\ perspective can break the monotony we often see on social media and allow your audience engage with your content (and linkback or cite your post when they discuss a similar idea).
Write and share blog articles about your company and products on social media to increase traffic to your website by creating curated content, how- to articles, NEWS, lists, weekly round-ups, case studies, etc., which are popular blog content subjects that are wide shared on social media.
In addition, you can also create community forums and incentives to attract visitors to your social pages.
Make It Visually Appealing
To make your content more shareable, add visual elements such as infographics.
Infographics combine statistics, facts and information with images that make them easy to understand. Visual infographics are widely shared on social media.
https://ladyprowess.com.ng/the-benefit-of-visual-content-in-digital-marketing/
Showcase your products or services with stunning photos, turn data into infographics, spice up your blog posts with imagery and use videos to break up the monotony, as long blocks of text can lead to glazed-over eyes.
In addition, you can also use basic graphics or pictures to share statistics and capture the attention of your readers.
Tell Stories
Telling stories is a timeless art form that goes far beyond generations in cultures; and is a powerful technique for creating shareable content on social media.
Storage uniquely captivate audiences, evoke emotions and forge connections on a personal level.
Whether you’re recounting real life experiences, creating narratives that illustrate your brand’s journey or sharing customer testimonials, storytelling adds depth and authenticity to your content, thereby making it more relatable and memorable for your audience.
https://prowessdigitalsolutions.com/repurposing-content-maximizing-value-from-existing-materials/
By embracing diverse storytelling formats and adapting your content to fit the unique features of each platform, you can keep your audience engaged a entertained while increasing the likelihood of social media sharing and virility.
Know Your Audience
This is the first step to creating shareable content for social media. You need to know and understand who you’re talking to and what they want.
By researching your target market demographics, interests, preferences and pain points, you can tailor your content to their needs.
https://ladyprowess.com.ng/understanding-your-audience-key-to-effective-content-creation/
For example if your audience consists of young professionals who are interested in technology, you can share informative articles and tips related to the latest tech trends.
In addition, use social media analytics tools to track customer behavior, feedback and sentiment; create buyer personas that represent your ideal customers and use them to guide your content strategy.
Remember, the more you know your audience, the more you can tailor your content to their needs, values and emotions; and connecting with your audience on a personal level increases the likelihood of them sharing your content organically.
Use Emotions In Your Content/Humanize Content
Content that plays on human emotion will at the very least keep people engaging with it for a longer period of time than content that has no emotional connection with your audience.
Share your followers’ content on your social media pages in order to build a stronger relationship with them.
This can help you strengthen your relationship with your readers while also providing more content to post on your social media sites.
In addition, you can also thank your followers by organizing giveaways and contests to engage your audience, selecting a “Follower of the month” to recognize your brand’s ambassadors and evangelists, etc.
Conclusion
Sharing content effectively is crucial to maximizing engagement and reach.
When you share content well, you can increase interactions, reach a wider audience and build a stronger online presence.
To achieve this, the first step is creating highly shareable content.
Creating shareable content for social media can help boost your business’ reach; and here Lady Prowess Digital Solutions, we have a trusted network of professional writers who give nothing but the best services to clients.
We’re ready to help you create high quality shareable content with maximum business value for your brand.
Contact us to view our services and find out how we can help you design custom shareable content for your business.
